What started as a purely creative hobby did not go unnoticed among friends for long. Demand for her individual designs quickly grew—first from friends, then from athletes, and eventually even from companies. The validation and positive feedback on her work encouraged her to consistently pursue this path.

In January 2026, the time had come: Annelina Design was officially founded as an independent company.

It all began in early 2026 with a simple passion: drawing. For Annelina Knauf, the creative force behind Annelina Design, it had always been a need to personalize her surroundings and equipment. Her own helmets, in particular, became canvases for her art.

The focus has been and continues to be on customizing helmets of all kinds. Annelina Design is not limited to downhill or bicycle helmets but designs for the entire motorsport and motorcycle sector. Annelina works closely with top brands in the industry. Through partnerships with companies such as POC, Abus, and Troy Lee, customers can expect not only a unique design but also access to standard helmets of premium quality.

However, the offering quickly grew beyond mere helmet design. To equip the community and customers in everyday life, the product range was expanded to include merchandise. In addition to clothing such as hoodies and t-shirts, caps, beanies, and soon socks are also part of the regular repertoire. The goal is clear: the product palette is constantly renewed and expanded to offer more than "just" helmets.

Behind Annelina Design, there is currently one person in particular: Annelina Knauf herself. However, she is not alone on this journey. She is supported by a strong network of friends and supporters who actively assist her with this passion project.

Important milestones have already been reached, such as the presence at the Bike Republic Sölden trade fair. There, the designs could be presented to a broad audience.

The journey of Annelina Design has just begun. The vision is to further establish the brand, expand the product variety, and bring the art of helmet design into new areas. One can be excited to see where the journey will go next.